Rock Lobster Founder Matt Dean Pettit Announces
New Fast Casual Concept
Toronto, Ontario – February 22, 2016
Matt Dean Pettit, the serial entrepreneur behind Toronto- based Rock Lobster Food Co. restaurants, wholesale company Camp 416 and Matty’s Seafood Brands retail food line, is continuing his mission to make sustainable, Ocean Wise TM, seafood accessible to the masses. Pettit is revitalizing his restaurant portfolio with a new upscale fast-casual concept.
“Our objective was to meet the demands of modern diners who are gravitating more towards the fast casual format. A combination of speed, convenience and a no-tipping requirement while offering Chef-crafted menu items using fresh, high quality ingredients.” Says Matt Pettit, “The smaller foot print will allow us to open in a wider range of markets including office buildings, universities and food courts.”
The new fast casual concept will bear the Matty’s Seafood Co. name and will feature signature dishes popularized at the Rock Lobster Food Co. restaurants along with fresh new seafood menu items at reasonable prices.
“We have taken the best elements of the Rock Lobster Food Co. and repackaged it into a format that will allow us to better expand across the country and the USA,” Pettit, says. Franchises of Matty Seafood Co. will be made available to qualified operators later this year.
Pettit has also been collaborating on a business initiative to bring other innovative, non-seafood centric, fast casual concepts to the Ontario and Canadian market including an iconic 35-year old American west coast brand. A new retail food line is also in the works. A formal announcement is expected this summer.
“We’re almost ready to take the wraps off something very exciting, 4 innovative fast casual franchise concepts that has yet to be seen in the Canadian market.”
Pettit, who also has a cookbook, an upcoming cooking show and a several new retail food distribution deals in addition to existing deals with Sobey’s, will be closing his Ossington Avenue Rock Lobster Food Co. on March 1, 2016 to allow him to focus on his new initiatives.
Rock Lobster Food Co. Website: https://www.rocklobsterfood.com/
Matty’s Seafood Co. Website: https://mattysseafood.com/
Matt Dean Pettit’s Website: https://www.mattdeanpettit.com/
For further information or to arrange an interview:
Cathy LeDrew at Plutino Group- cathy@plutinogroup.com, 416-504-1605.
